Your website’s T&Cs outline the rules and regulations of the website. It’s a legal contract between your website and its users. T&Cs that are posted on your site informs users how they must behave when browsing your site and confirms that by visiting your site, and clicking a consent or acknowledgement box, they agree to abide by these rules and guidelines. This applies to any visitor of your site, regardless of whether or not they purchase your services, and is separate from a client service agreement. Your client contract covers terms for when someone buys a product or services, or signs up to join your program, and often has specific terms tailored to your offering. Both contracts are crucial to protecting yourself, growing your brand and being legally compliant.
Website T&Cs allow you to establish ownership of your website content and prevent abuse by outlining the behaviours you prohibit on your site, like harassment or spamming. T&Cs also limit liability, meaning the ability of being sued or otherwise held accountable at law. By posting disclaimers and waivers, depending on the information on your site and the services or products you’re selling, you’re making it clear that users can’t sue you and you’re being clear about what you are and aren’t providing. Your T&Cs include other legal protections, such as terms around warranties, no guarantees of results, no refunds, no responsibility for technology failures, rules around licenses or sharing content, or any other business policies you may have. T&Cs can prevent harmful lawsuits and can protect against your website being held accountable for any errors or misinformation.
** T&Cs are legally binding and you should allow visitors to actively consent to these Terms, making pop-ups very common or having acknowledgement boxes at a checkout page.
** If you change your T&Cs, you should notify your visitors of this change.
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